Which 1990s blockbuster film was the first to use holographic packaging for its official action figure line, creating a revolutionary retail presence that influenced movie merchandising for decades?

Movie merchandising has evolved dramatically since the early days of film. Product packaging for movie tie-ins doesn't just protect the product - it's a crucial marketing tool that extends the cinematic experience into retail environments. The most successful film merchandise packaging creates an immediate visual connection to the film while standing out on crowded retail shelves. Test your knowledge about an innovative packaging design that revolutionized movie merchandising!

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Star Wars: The Phantom Menace (1999)
Terminator 2: Judgment Day (1991)
Jurassic Park (1993)
Batman Returns (1992)