Which famous tagline was created for a modern Bible translation specifically to appeal to younger readers and emphasize its contemporary relevance?

Throughout history, religious texts have been disseminated through various means - from handwritten scrolls to mass-produced books. Today, religious organizations and publishers face modern product development and marketing challenges. This trivia question explores how religious texts have embraced product innovation and market positioning in the contemporary marketplace.

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"The Word. For Today's World." (New Living Translation)
"Ancient Wisdom. Modern Life." (The Message)
"Timeless Truth. Contemporary Language." (English Standard Version)
"Scripture Reimagined for a New Generation." (New International Reader's Version)