Which gaming company first implemented AR (Augmented Reality) packaging that allowed players to scan physical game boxes with their phones to unlock exclusive in-game content?

The gaming industry has pioneered innovative retail strategies that blend virtual and physical experiences. From in-game purchases to collector's editions, gaming brands have transformed how products are designed, packaged, and sold. This trivia question focuses on a groundbreaking retail technology integration that changed how gamers interact with physical merchandise through virtual experiences.

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Nintendo with their 'Labo' series in 2018
Activision Blizzard with 'Call of Duty: Black Ops III' in 2015
Sony PlayStation with 'God of War' in 2018
Epic Games with 'Fortnite' physical merchandise in 2019