Which film pioneered the use of an alternate reality game (ARG) as part of its marketing campaign, creating a fictional universe that fans could interact with before the movie's release?

Marketing campaigns for major films can make or break a box office success. In today's competitive entertainment landscape, studios employ increasingly sophisticated strategies to attract audiences. Test your knowledge about one of the most successful film marketing campaigns that revolutionized how movies are promoted and created unprecedented audience engagement and loyalty.

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• The Dark Knight (2008)
• Avatar (2009)
• The Blair Witch Project (1999)
• Inception (2010)

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