Which gaming company pioneered the first retail store concept featuring playable demo stations, VR experiences, and exclusive in-store digital content that could be transferred to players' home consoles?

The gaming industry has transformed traditional retail through innovative brand collaborations and immersive shopping experiences. Game publishers and hardware manufacturers are constantly pushing boundaries with creative retail concepts that blend physical and virtual worlds. This poll tests your knowledge about a groundbreaking retail innovation that changed how gamers interact with their favorite brands in physical spaces.

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Nintendo with Nintendo World Store (now Nintendo NY) in 2005
Sony with PlayStation Experience stores in 2018
Microsoft with Xbox Experience Centers in 2013
Valve with Steam Physical Hubs in 2019