Which global retailer's brand identity is built around the Swedish cultural concept of 'Lagom' (meaning 'just the right amount') and incorporates traditional Scandinavian design principles?

Cultural traditions play a significant role in how brands position themselves globally. Some companies have successfully incorporated cultural elements into their branding to create unique identities that resonate with specific communities while still maintaining global appeal. This trivia question tests your knowledge about a famous retail brand that has effectively integrated cultural traditions into its core identity.

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IKEA
H&M
Uniqlo
Zara