Which of these literary characters was specifically created as a promotional mascot before becoming the star of beloved children's books?

Brand mascots aren't just for cereal and insurance companies! The publishing industry has created some of the most recognizable fictional characters that have transcended their original books to become powerful marketing tools and cultural icons. These characters help publishers build brand recognition and sell merchandise beyond the pages. Test your knowledge of these literary mascots that became marketing gold!

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Paddington Bear (created for Selfridges' Christmas display)
The Berenstain Bears (created for a breakfast cereal)
The Cat in the Hat (created for educational primers)
Curious George (created as a department store mascot)