Which video game's marketing campaign was the first to use an elaborate Alternate Reality Game (ARG) that lasted for months before launch, setting a new standard for immersive pre-release promotion?

Marketing in the gaming industry has evolved dramatically over the years, with some campaigns completely redefining how games are promoted. These innovative approaches have transformed simple product releases into cultural events, generating unprecedented hype and community engagement. Test your knowledge about one of the most revolutionary gaming marketing campaigns that changed how the entire industry approaches game launches and community building.

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Halo 2's 'I Love Bees' campaign (2004)
Grand Theft Auto IV's interactive website campaign (2007)
World of Warcraft's 'You Are Not Prepared' campaign (2006)
Portal 2's potato ARG on Steam (2011)