Which famous sports marketing campaign of the 1980s-90s featured the tagline 'It's gotta be the shoes' and helped transform Nike's basketball business?

In the competitive world of sports apparel, marketing campaigns can become legendary. This question focuses on one of the most successful and transformative ad campaigns in sports marketing history - one that changed how athletic brands connect with consumers and elevated an athlete to global icon status. Test your knowledge of this pivotal moment in sports business history!

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• The Air Jordan campaign featuring Michael Jordan and Spike Lee's Mars Blackmon character
• The Bo Knows campaign featuring Bo Jackson demonstrating multi-sport excellence
• The Charles Barkley 'I am not a role model' controversial campaign
• The Reebok Pump campaign featuring Dee Brown's no-look dunk at the 1991 Slam Dunk Contest

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