Which retail technology innovation was first widely adopted by major Broadway productions to revolutionize merchandise sales during intermission?

The performing arts industry has embraced retail technology in fascinating ways to enhance the audience experience and boost merchandise sales. From Broadway to local theater companies, innovative retail solutions have transformed how performing arts organizations connect with their audiences before, during, and after shows. Test your knowledge about the intersection of retail technology and the performing arts world!

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RFID-enabled 'tap-to-buy' seat-back systems allowing audiences to purchase merchandise from their seats
Self-service holographic kiosks displaying 3D models of available merchandise
Facial recognition systems that recommend personalized souvenirs based on audience emotional responses
Augmented reality mirrors allowing customers to virtually 'try on' show-themed costume replicas