Which retail innovation lab opened the world's southernmost store in 2020, designed to test retail technologies in extreme weather conditions?

The retail industry has expanded to even the most remote locations on Earth, creating unique shopping experiences in extreme geographic conditions. Retail innovation labs are now studying how location affects consumer behavior, and how stores can adapt to challenging environments. Test your knowledge about one of the world's most geographically remarkable retail locations!

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• Amazon's Glacial Lab in Antarctica's McMurdo Station
• Nike's Polar Outpost at the Argentine Antarctic Base Esperanza
• Patagonia's Extreme Environment Research Store at Villa Las Estrellas, Antarctica
• The North Face Summit Shop at King George Island Research Station

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