Which presidential campaign was first to implement a formal digital 'points-based' loyalty program that rewarded supporters for campaign activities?

Political campaigns have increasingly adopted corporate-style loyalty programs to boost voter engagement and campaign participation. These programs reward supporters for various activities like volunteering, donating, or sharing content on social media. This trivia question explores a notable innovation in political campaign loyalty programs that changed how campaigns interact with their supporters.

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• Barack Obama's 2012 re-election campaign with 'Obama for America Points'
• Donald Trump's 2016 campaign with 'Trump Army Rewards'
• Hillary Clinton's 2016 campaign with 'Hillary Victory Partners'
• Bernie Sanders' 2020 campaign with 'BERN Points'

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