Which airline was the first to launch a loyalty program that allows members to redeem points for carbon offset projects?

Transportation companies are increasingly adopting sustainability initiatives within their loyalty programs to appeal to eco-conscious consumers. These programs not only reward traditional travel behavior but also incentivize greener choices. Test your knowledge about how the transportation industry is merging loyalty with environmental responsibility in this challenging trivia question!

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Qantas with its 'Fly Carbon Neutral' program (2007)
Delta SkyMiles Green Program (2009)
Lufthansa's Compensaid Initiative (2011)
United Airlines' Eco-Skies Rewards (2013)