Which 2012 sci-fi film lost an estimated $200 million partly due to a marketing campaign that deliberately avoided mentioning its connection to a famous literary franchise?

Marketing campaigns can make or break a film's success. While we often celebrate the brilliant campaigns that turned movies into cultural phenomena, the industry has also seen spectacular marketing failures that damaged promising releases. This trivia question explores one of the most notorious marketing missteps in recent film history that significantly impacted a movie's box office performance despite its quality content.

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John Carter
Battleship
Cloud Atlas
Prometheus