Which retail analytics innovation was originally developed for scientific equipment sales but is now used across all retail sectors?

In the world of scientific retail, data analytics has transformed how products move from lab to shelf. But which breakthrough analytical technique truly revolutionized how scientific products are marketed and sold? Test your knowledge about the intersection of science retail and advanced analytics that changed how specialized scientific equipment and products reach their target customers.

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Predictive Maintenance Analytics (PMA) - developed by Thermo Fisher in 2008 to predict when lab equipment would need replacement
Spatial Arrangement Optimization (SAO) - created by Merck in 2011 to arrange pharmacy shelving for maximum sales
Demographic Resonance Mapping (DRM) - pioneered by Abbott Labs in 2006 to target scientific consumers
Cognitive Purchase Pathway (CPP) - developed by Pfizer in 2013 to track customer decision-making in scientific product selection