In what year did Uber undergo its controversial major rebranding, replacing its iconic 'U' logo with a geometric 'bit and atom' design that was later abandoned?

Brand identity in the transportation industry has evolved dramatically with the rise of ride-sharing and mobility services. Companies often refresh their visual identities to reflect their changing business strategies and market positioning. This poll tests your knowledge about one of the most significant rebranding efforts in modern transportation history.

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2016
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2020