Which celebrity completely repositioned their personal brand by launching a cosmetics line in 2017 that generated over $500 million in sales within its first year by specifically targeting the underserved market of inclusive foundation shades?

Many celebrities have successfully built personal brands that transcend their original fame. Behind these transformations are brilliant brand positioning strategies that have turned famous names into business empires. Test your knowledge of how these famous personalities have strategically positioned themselves in the marketplace, creating distinctive brand identities that resonate with consumers and stand out from competitors.

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Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty
Kylie Jenner with Kylie Cosmetics