Which celebrity pioneered the modern celebrity fragrance industry in 1987, creating a business model that would later generate billions in retail sales?

Celebrity brand collaborations have become a cornerstone of modern retail strategy, driving consumer engagement and creating unique product lines. While many celebrity partnerships seem like natural fits today, the history of these collaborations includes some fascinating origin stories and unexpected innovations that changed the retail landscape. Test your knowledge on how these famous people transformed product development and retail marketing!

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• Elizabeth Taylor with 'Passion'
• Michael Jordan with 'Jordan'
• Madonna with 'Truth or Dare'
• Paul Newman with 'Blue Eyes'

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