Which film studio pioneered the modern cross-promotional brand strategy with fast food chains that is now standard practice for major releases, first partnering with McDonald's in 1979?

Test your knowledge about the strategic brand partnerships that helped turn major film franchises into merchandising empires. Many blockbuster films generate more revenue from product partnerships and licensing than from box office sales. This poll explores how studios have leveraged their intellectual property through innovative brand strategy to create multi-billion dollar entertainment ecosystems.

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• Paramount Pictures with 'Star Trek: The Motion Picture'
• Universal Studios with 'Jaws 2'
• Lucasfilm/20th Century Fox with 'Star Wars'
• Columbia Pictures with 'Close Encounters of the Third Kind'

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