Which celebrity-backed product launch in 2019 sold out completely in less than 24 hours and crashed the website due to over 1 million people queuing online?

Test your knowledge about one of the most innovative retail product launches that broke the internet and transformed how brands merge pop culture with consumer psychology. This launch created unprecedented demand through strategic celebrity endorsements and clever marketing tactics, setting new standards for retail innovation.

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• Rihanna's Fenty Beauty Pro Filt'r Foundation (40 shades)
• Kylie Jenner's collaboration with Kim Kardashian (KKW x Kylie)
• Travis Scott's McDonald's 'Cactus Jack' Meal
• Shane Dawson's Conspiracy Palette collaboration with Jeffree Star Cosmetics

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