Which 1999 horror film revolutionized movie marketing by using the internet for a viral campaign that presented the fictional story as real events, a technique that many films have since copied?

The film industry has pioneered some of the most innovative marketing campaigns in history. From creating fake documentaries to viral marketing stunts that blurred the line between fiction and reality, Hollywood has consistently pushed the boundaries of advertising. This trivia question explores one of the most influential and groundbreaking film marketing campaigns that changed how movies are promoted forever.

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The Blair Witch Project
The Sixth Sense
The Matrix
Fight Club