Which natural products retailer was the first to achieve Zero Waste certification across its entire North American operations, diverting over 90% of waste from landfills?

The natural products industry has seen remarkable innovations in sustainable retail practices. Major brands are increasingly implementing eco-friendly initiatives to reduce their environmental footprint while meeting consumer demand for responsible products. This trivia tests your knowledge about groundbreaking sustainability initiatives that have transformed how natural products are sold and marketed. Can you identify which pioneering company led the way with this significant environmental commitment?

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Whole Foods Market
The Body Shop
Patagonia
Aveda