Which major sports brand's innovation lab features a 200-meter running track, motion capture technology, and environmental chambers that can simulate conditions from -20°C to 40°C?

The competitive world of sports retail depends on constant innovation to stay ahead. Major sporting goods companies invest millions in dedicated innovation labs where they develop cutting-edge equipment, apparel, and shopping experiences. These tech-focused facilities combine science, design, and athlete feedback to create products that push performance boundaries. Test your knowledge about where and how these sports giants bring their next-generation products to life!

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