Which gaming company pioneered 'direct-to-avatar' marketing by selling digital fashion items to players that could only be worn by their in-game characters?

In the rapidly evolving world of gaming and virtual environments, marketing strategies have taken on new dimensions. Companies are finding innovative ways to engage users within virtual worlds, creating immersive brand experiences that were impossible just a few years ago. Test your knowledge about how major gaming companies are leveraging these new digital frontiers for marketing!

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• Epic Games (Fortnite)
• Roblox Corporation
• Minecraft (Mojang Studios)
• Second Life (Linden Lab)

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