Which celebrity pioneered the 'drop' model for product releases in 2013, creating artificial scarcity through limited-time offerings that has since been widely adopted in retail?

Famous personalities have often ventured beyond their primary careers to make significant impacts in retail innovation. From revolutionary product launches to cutting-edge marketing strategies, celebrities have transformed how companies connect with consumers. Test your knowledge about these influential celebrity-driven retail innovations that changed industry standards and created new consumer expectations.

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Kanye West with his Yeezy brand
Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Beyoncé with Ivy Park