Which viewer behavior metric is most commonly used by streaming platforms to predict potential customer churn before it happens?

In today's competitive streaming landscape, understanding the customer journey is crucial for retention and growth. Major platforms like Netflix, Disney+, and HBO Max invest heavily in analytics to map how viewers discover, engage with, and potentially abandon their services. This poll tests your knowledge about a critical metric that product managers in the film and television streaming industry use to evaluate the effectiveness of their user experience and content recommendation algorithms.

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Declining watch time over a 30-day period
Number of content searches that yield no results
Percentage decrease in new content sampling
Frequency of app opens without playback activity