Which innovative public engagement strategy did NASA use during the James Webb Space Telescope's launch to generate unprecedented public interest?

The James Webb Space Telescope (JWST) represents one of the most significant astronomical product launches of the 21st century. This revolutionary infrared observatory required not just engineering excellence but also a sophisticated marketing and public engagement campaign to justify its $10 billion budget and generate public support. This poll tests your knowledge about the marketing strategies and public rollout of this groundbreaking scientific instrument.

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Live-streamed the entire deployment sequence with real-time animation comparisons, attracting over 25 million viewers globally
Released a limited edition cryptocurrency called 'WebbCoin' that fluctuated based on successful deployment milestones
Partnered with SpaceX to offer civilian lottery winners a chance to remotely operate JWST for 10 minutes
Created a subscription box service delivering telescope components and educational materials to schools during the 6-month deployment