Which groundbreaking e-commerce platform, launched in 2017, revolutionized Broadway merchandise sales by creating a centralized online marketplace for official show merchandise from multiple productions?

The performing arts industry has embraced innovative retail experiences to connect with audiences beyond the stage. From merchandise booths in theater lobbies to sophisticated online platforms offering memorabilia, the retail aspect of performing arts has evolved dramatically. This poll tests your knowledge about a groundbreaking retail initiative that transformed how Broadway merchandise reaches fans worldwide.

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• The Broadway Collection
• Broadway Direct Store
• The Broadway Bazaar
• The Broadway Store by Araca

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