Which gaming company first introduced a fully functioning virtual Balenciaga store where players could purchase both in-game digital fashion items and scan QR codes to buy physical products?

The gaming industry has revolutionized virtual retail experiences, creating immersive shopping environments within game worlds. From cosmetic skins to virtual storefronts, gaming companies have pioneered innovative retail strategies that blend entertainment with commerce. Test your knowledge about a groundbreaking retail expansion strategy that changed how gamers interact with brands in virtual worlds!

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Epic Games (Fortnite)
Roblox Corporation
Nintendo (Animal Crossing)
Mojang Studios (Minecraft)