Which CEO launched the first major e-commerce loyalty program in 1995, revolutionizing how retailers used early internet technology to build customer relationships?

Before smartphones and social media dominated marketing, certain visionaries revolutionized how brands connected with customers through early digital channels. This trivia question explores a pivotal moment in marketing history that set the foundation for today's digital marketing landscape. Test your knowledge of how retail marketing strategies evolved during the technological transition of the late 20th century!

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