Which dictionary company created the 'Word of the Year' concept as a marketing campaign that is now widely adopted by linguistic authorities worldwide?

The intersection of language and marketing has produced some iconic product campaigns that have changed how we speak. Effective language-focused advertising doesn't just sell products—it enters our daily vocabulary and cultural consciousness. This poll tests your knowledge of famous linguistic innovations in product marketing that have had lasting impacts on English language usage.

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Oxford University Press
Merriam-Webster
Cambridge Dictionary
Collins Dictionary