Which natural products company pioneered the mainstream retail strategy of placing organic foods in conventional supermarkets, growing from a small regional brand in 1980 to a billion-dollar acquisition by Danone in 2017?

The natural products industry has transformed retail over the past decades, with sustainability and eco-consciousness driving major shifts in consumer behavior. One company in particular revolutionized how natural products are sold and marketed in mainstream retail, creating a blueprint that countless others have followed. Test your knowledge about this retail success story that bridged the gap between niche health stores and conventional supermarkets.

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White Wave Foods (Silk)
Amy's Kitchen
WhiteWave (Horizon Organic)
The WhiteWave Foods Company (Earthbound Farm)