Which beverage brand's 'Share a Coke' packaging campaign, where they replaced their logo with popular names, inspired a new trend in personalized packaging that influenced numerous pop culture product releases?

In the world of pop culture retail, packaging innovations have become an art form that drives massive consumer engagement. Limited edition packaging transforms everyday products into coveted collectibles, often increasing sales dramatically and creating secondary markets. From movie tie-ins to artist collaborations, these packaging innovations blur the line between product and memorabilia. Test your knowledge about one of the most successful packaging innovations that revolutionized the collectibles market!

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Coca-Cola
Pepsi
Dr. Pepper
Mountain Dew