When Starbucks removed the word 'Coffee' from its logo in 2011, what was the primary business strategy behind this rebranding decision?

Starbucks is one of the most recognized brands globally, but its famous logo has undergone several transformations since the company's founding in 1971. Each redesign reflected strategic business decisions as the company evolved from a local Seattle coffee shop to a global retail giant. This poll tests your knowledge of this iconic brand's visual identity journey and the business strategy behind it.

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To expand beyond coffee into other food and beverage categories
To minimize printing costs on packaging and marketing materials
To appeal to non-English speaking markets as part of their global expansion
To return to their original 1971 logo design for nostalgic appeal