Which 1999 film pioneered viral marketing in the entertainment industry by creating a fake documentary and website suggesting the events in the movie were real, leading many viewers to believe the story was authentic?

Film marketing has transformed dramatically over the decades. From simple posters to immersive transmedia campaigns, studios now invest millions in promoting their blockbusters. The most innovative marketing campaigns create experiences that extend beyond the screen, building anticipation and audience engagement months before release. This poll tests your knowledge about one of the most groundbreaking film marketing campaigns that changed how movies are promoted.

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The Blair Witch Project
The Matrix
Fight Club
The Sixth Sense