Which pioneering music retailer first introduced a loyalty program that rewarded customers with exclusive artist meet-and-greets based on their purchase history?

The music retail industry has evolved dramatically over the decades, from vinyl record shops to digital streaming platforms. Throughout this evolution, customer loyalty programs have played a crucial role in retaining audiophiles and casual listeners alike. These programs have shaped how we discover, purchase, and engage with music. Test your knowledge about the innovative loyalty strategies that have kept music consumers coming back for more!

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Tower Records with their 'Pulse' program (1998)
Virgin Megastore with their 'V2' membership (2001)
Sam Goody with their 'Replay Rewards' system (1997)
HMV with their 'Pure' loyalty scheme (2000)