Which groundbreaking social media campaign helped 'Hamilton' become one of Broadway's most successful shows before it even opened?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters market shows and engage with audiences. From sophisticated loyalty programs to innovative social media campaigns, Broadway and other performing arts venues have embraced modern retail strategies. Test your knowledge about how the world of theater has adapted its marketing approach in the digital age!

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#Ham4Ham: Free mini-performances outside the theater that went viral on YouTube
#BroadwayDirect: A TikTok challenge where participants created dance routines to songs
#HamiltonAt50: Instagram posts featuring historical facts about Alexander Hamilton
#StageToScreen: Twitter campaign giving followers access to behind-the-scenes rehearsal footage