Which unexpected brand collaboration broke the internet in 2020 when it sold out in under 30 seconds, causing its resale value to increase by over 1000% within 24 hours?

Brand collaborations have become a cornerstone of pop culture marketing, creating limited edition products that generate massive buzz and often sell out in minutes. These strategic partnerships between brands and celebrities, artists, or other companies have resulted in some of the most memorable and sought-after items in retail history. Test your knowledge about these culture-defining collaborations that had fans lining up around the block!

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• McDonald's x Travis Scott (The Travis Scott Meal & Merchandise)
• Crocs x KFC (Fried Chicken Scented Clogs)
• IKEA x Off-White (MARKERAD Collection)
• Supreme x Oreo (Red Logo Cookies)

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