Which global coffee brand incorporated a traditional Norse woodcut of a twin-tailed siren (mermaid) from maritime folklore into its logo, representing the seafaring coffee trade heritage?

Cultural traditions have long been incorporated into brand identities to create authentic connections with consumers. From textile patterns to architectural motifs, these elements help brands tell stories rooted in cultural heritage while differentiating themselves in the marketplace. This poll tests your knowledge about a famous brand that successfully integrated a traditional cultural symbol into its iconic logo.

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Starbucks
Costa Coffee
Peet's Coffee
Blue Bottle Coffee