Which 1982 film featured a revolutionary product placement that increased the featured candy's sales by 65% within months of release, establishing a new model for film-retail partnerships?

In the world of film and television, product placement has evolved from subtle appearances to strategic brand partnerships that can make or break a movie's budget. This practice has transformed how studios approach funding and how brands connect with audiences. Test your knowledge about a groundbreaking retail partnership that changed how Hollywood approaches product placement and merchandising in major film franchises.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

E.T. the Extra-Terrestrial (featuring Reese's Pieces)
Rocky III (featuring Wheaties cereal)
Tootsie (featuring Coca-Cola)
The Thing (featuring Hershey's chocolate bars)