Which retail technology advancement first allowed stores to send targeted promotions to customers based on their precise in-store location?

The geography of retail has been transformed by technology in recent years. Location-based services, spatial analytics, and geographic information systems (GIS) have revolutionized how retailers understand and connect with their markets. This poll tests your knowledge about one of the most significant retail technology advancements that changed how businesses leverage geographic data for strategic advantage.

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Bluetooth Low Energy (BLE) beacons
RFID inventory tracking
Geographic Information System (GIS) mapping
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