Which sporting goods brand saw the largest percentage increase in market share among 18-24 year old consumers following its strategic partnership with the NBA in 2017?

In today's competitive sports market, strategic brand partnerships can make or break a company's visibility among key athletic demographics. Major sporting events, leagues, and individual athletes represent massive marketing opportunities, but which partnerships have truly changed the game? Test your knowledge of how brands have leveraged sports partnerships to transform their market position and capture the attention of sports enthusiasts worldwide.

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Nike
Under Armour
Puma
Adidas