Which retailer's 2019 'Legends Reborn' omnichannel campaign featured interactive AR experiences where customers could 'summon' mythological creatures that revealed personalized product recommendations?

The world of mythology and folklore has inspired countless retail marketing strategies and product developments. From Norse gods lending their names to furniture, to Greek legends embodied in luxury brands, mythological elements have proven surprisingly effective in retail storytelling and consumer engagement. This trivia question explores how one major retailer leveraged mythological storytelling for a groundbreaking omnichannel campaign that changed consumer behavior patterns.

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Sephora's 'Beauty Myths' campaign with Greek goddess-themed AR filters
IKEA's 'Norse Legends' campaign where AR dragons guided customers through store layouts
Nike's 'Mythic Victory' campaign featuring AR versions of Hermes delivering personalized running shoes
Whole Foods' 'Elemental Harvest' campaign with AR nature spirits showcasing seasonal ingredients