Which gaming company first introduced a cross-platform loyalty program that rewarded players with exclusive in-game content across multiple titles based on their overall engagement?

The gaming industry has evolved significantly in how it rewards player loyalty. From simple points systems to complex engagement programs, game companies have innovated various ways to keep players coming back and feeling valued. This trivia question focuses on one of the most influential loyalty programs that changed how the gaming industry approaches player retention and community building. Test your knowledge about the history of gaming loyalty innovations!

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Ubisoft with Ubisoft Connect (formerly Uplay)
Valve with Steam Rewards
Epic Games with Epic Rewards
Electronic Arts with EA Play