Which major retailer launched the 'Crafted' initiative in 2019, committing to source products from indigenous artisans using traditional techniques and investing 10% of profits back into cultural preservation programs?

Traditional craftsmanship and cultural heritage are increasingly valued in today's sustainability-conscious market. Many brands are now incorporating traditional production methods and supporting cultural artisans as part of their sustainability initiatives. This poll tests your knowledge about major retail sustainability programs that specifically preserve cultural traditions and heritage crafts.

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Anthropologie's 'Cultural Heritage Collection'
West Elm's 'Crafted' program
IKEA's 'Traditional Makers Initiative'
Pottery Barn's 'Global Artisan Project'