Which major sports brand first introduced the concept of 'Trial Zones' in their flagship stores, allowing customers to test athletic shoes on simulated sports surfaces before purchasing?

The sporting goods industry constantly evolves with innovative retail concepts that enhance the customer experience. Major brands invest millions in creating unique, interactive shopping environments that blend physical products with digital experiences. Test your knowledge about one groundbreaking retail innovation that changed how consumers interact with sports merchandise.

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Nike, with their Nike Town concept in 1990
Adidas, with their HomeCourt concept in 2014
Under Armour, with their Brand House in 2013
Puma, with their Forever Faster stores in 2018