Which innovative marketing strategy did the U.S. Census Bureau first implement for the 2020 Census to increase participation rates?

The U.S. Census Bureau faces a unique marketing challenge every decade: convincing every household in America to participate in the national count. The 2020 Census marked a significant shift in their outreach strategy, embracing modern marketing techniques to reach historically undercounted communities. Test your knowledge about this massive government marketing campaign that combined traditional outreach with cutting-edge digital strategies.

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Allowing online response submissions for the first time
Partnering with NASA to promote the census from the International Space Station
Creating a Census-themed reality TV competition show
Offering monetary rewards for early completion