Which retailer is credited with pioneering the first self-service shopping model in 1916, fundamentally changing how customers interact with merchandise?

Test your knowledge about a pivotal moment in retail history that forever changed how consumers shop. Before this innovation, retail was largely a personal, service-oriented experience where shopkeepers gathered items for customers. This revolutionary concept empowered shoppers to browse freely and select their own merchandise—something we take for granted today but which represented a fundamental shift in consumer psychology and retail operations when first introduced.

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Piggly Wiggly
Woolworth's
A&P (Great Atlantic & Pacific Tea Company)
Sears, Roebuck and Co.