Which pharmaceutical marketing innovation first utilized augmented reality (AR) to demonstrate drug mechanisms of action to physicians?

The medical industry has seen remarkable innovations not just in treatments and devices, but also in how products are marketed to healthcare professionals and patients. This trivia question focuses on a groundbreaking marketing approach that changed how pharmaceutical companies engage with their target audiences. Test your knowledge of medical marketing milestones!

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Pfizer's 'See the Science' AR platform for Xalkori (2015)
Novartis' 'Inside the Body' campaign for Entresto (2017)
AbbVie's 'Cellular Vision' program for Humira (2016)
Merck's 'Molecular Pathways' interactive display for Keytruda (2018)