Which video game company pioneered the alternate reality game (ARG) marketing strategy 'I Love Bees' that revolutionized immersive promotional campaigns?

Test your knowledge about one of the most innovative gaming marketing campaigns that broke industry records and changed how games are promoted. This campaign combined social media, real-world events, and player engagement in unprecedented ways, setting new standards for game launches in the digital era. Can you identify this groundbreaking marketing strategy that other industries have since tried to replicate?

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Bungie/Microsoft for Halo 2
Valve for Half-Life 2
Electronic Arts for The Sims
Blizzard for World of Warcraft